Marketing Director

Golden State Dermatology  |  

Walnut Creek, CA

Summary

On behalf of our client, Golden State Dermatology (GSD), we are seeking a Marketing Director to join their expanding team in this important role. Reporting to the Chief Executive Officer, this position will lead the organization’s marketing strategy and implementation. This role will coordinate marketing efforts with GSD’s marketing agencies and Office Managers and solicit feedback and gain alignment from the Senior Leadership Team, physician leaders, and the Board. GSD is a growing organization that believes marketing can play a critical role in value creation. GSD is an entrepreneurial environment, so the right person will be comfortable with a fast pace, be flexible/adaptable, and be willing to roll up his/her sleeves to complete deliverables.

Golden State Dermatology is a leading and comprehensive dermatology group with 23 locations and 60 providers throughout the Central Valley and San Francisco Bay Area. Services include dermatology, cosmetics, radiotherapy, Mohs surgery for skin cancer, pathology, and plastic surgery. GSD has a mission to deliver the highest quality care and a great patient, provider, and staff experience. GSD is rapidly growing with plans to continue its growth in its current markets and new markets in the Western United States. GSD’s corporate headquarters is located in Walnut Creek, CA. GSD is a physician-owned group with a leading private equity investor.

Job Responsibilities

  • Develop GSD’s marketing strategy, create the appropriate budget, and define its brand
  • Establish the right complement of internal and external resources to build a best-in-class marketing capability for GSD’s size and ambitions; effectively manage the team and vendors
  • Increase referrals across GSD’s provider network (e.g., plastics, Mohs, cosmetic treatment)
  • Grow the average patient expenditures/visits for existing patients. This includes medical care, cosmetics, and product sales. Develop strategies to increase cosmetic care and product sales
  • Grow product sales and provide guidance and mentorship to GSD’s Product Sales Manager
  • Continuously develop and maintain positive relationships with existing and new referral providers inclusive of primary care providers, other dermatologists, and other specialists
  • Develop a field marketing capability
  • Help position the organization favorably to prospective acquisition targets and investors
  • Own and drive marketing Key Performance Indicators with a focus on efficiently driving patients to the clinics. Host monthly marketing performance review sessions
  • Develop internal partnerships with providers, Office Managers, the Senior Leadership Team, marketing agencies, and others as needed
  • Integrate newly acquired practices into GSD (signage, website, promotional material). Look for ways to improve upon the integration of new practices
  • Manage and materially improve the online reputation of the company and providers from both a patient and employee perspective
  • Develop the organization’s internal communications strategy and help manage events
  • Partner with recruiting and development to develop materials for these functions
  • Support the development of monthly board updates and quarterly board presentations

Skills and Requirements

  • Bachelor’s degree or equivalent in marketing, communications, business administration, or public relations
  • At least five years of progressive, successful experience in marketing communications activities for medical offices, medical groups, or healthcare organizations (experience in other service industries may replace healthcare-specific experience if a candidate demonstrates capabilities.)
  • Ability to lead change and effective at working cross-functionally with various types/levels of people in a fast-paced organization
  • Proactive and a self-starter
  • Ability to engage, energize, and motivate others
  • Flexible and able to shift focus to address changing priorities when needed
  • Clear and well-organized communicator (written and verbal)
  • Analytic skills and the ability to interpret and communicate performance results; experience with Google Analytics
  • Maturity, self-confidence, presence, and the ability to positively represent the organization
  • Expert level G-Suite and PC skills, including Microsoft Word, Excel, and PowerPoint

To Apply:

If this sounds like an excellent fit for you, please send your resume to Sasha Gale at sgale@palladianwest.com.

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